ION · EARNED MEDIA REPORT · JULY 8, 2026

Video Performance Tracker

MrBeast · 507M subscribers · YouTube · Survive 30 Days Chained To A Stranger, Win $250,000

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01 Video performance tracker

Published June 27, 2026, this 35-minute "Beast Multiverse" crossover reached 64.6M views in 11 days — a strong absolute number that nonetheless tracks at ~71% of the channel's median pace, placing it in the bottom third of recent MrBeast uploads. Earned media value stands at $25.56M.

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Published Jun 27, 2026 · 35:05 · Video ID iYlODtkyw_I

youtube.com/watch?v=iYlODtkyw_I ↗

Total views (day 11)

64.6M

Avg views / day

5.9M

Peak day

Jun 28 · 19.3M

Projected day 90

~99M

Likes

1.39M

2.16% of views

Comments

73.8K

0.11% of views

—

Not public via YouTube API

Peak velocity

948K/hr

Peak views per hour

Total EMV

$25.56M

$2.32M earned per day

EMV · views

$21.10M

$0.3265 / view

EMV · likes

$3.27M

$2.343 / like

EMV · comments

$1.20M

$16.224 / comment

Views · actual Views · projected (dashed) Channel median (dotted) Likes · cumulative (right axis) Comments · cumulative (right axis)

Cumulative views (left axis, M) with cumulative likes and comments layered on the right axis (K), day 0–90. Projection applies the video's observed pace-vs-median ratio to vidIQ's channel performance curve. Shares excluded — volume not public via the YouTube API.

Daily views + engagement added (actual)

Views added (M, bars)Likes added (K, right axis)Comments added (K, right axis)

02 Conversion attribution

EMV values the exposure; this section measures what it caused. Creator video response is overwhelmingly view-through — clicks capture the deterministic floor, promo codes capture cross-device converters, and lift measures the non-clicking majority. Enter the placement's tracked results below and the scorecard computes live against this video's views and EMV.

Vanity link / UTM campaign

brand.com/creator · utm_campaign=…

Description link · pinned comment · QR

Promo code

CODE10

Evergreen backstop · works with zero clicks

Attribution window

7-day click · code evergreen

First-touch stored alongside last-touch

Placement cost

Fee + product + production

Tracked clicks

Vanity link + UTM sessions

Code redemptions

Deterministic, any device

Attributed conversions

Clicks + codes + first-touch assists

Attributed revenue

Warehouse, deduped by order_id

Effective CAC

—

Placement cost ÷ conversions

Revenue per $1M EMV

—

vs EMV of this video

Conversions per 1M views

—

View-through response rate

ROAS

—

Attributed revenue ÷ cost

Lift signal · branded search

not measured

Launch window vs pre-launch baseline

Lift signal · direct + organic

not measured

New-customer deflection vs counterfactual

Survey · "how did you hear"

not measured

Creator typically 3–8× click-based share

MMM channel read

pending

Creator/EMV as its own model channel

Pink-dashed fields are editable — click any value and type; the hero scorecard recomputes live against this video's current views and EMV. Deterministic layer (clicks, codes) is a floor, not the total: view-through response is measured by the lift signals. Methodology: unique vanity link + UTM set per placement position, per-creator promo codes, first-touch + last-touch stored in warehouse, shared event_id dedup across pixel and server-side events.

03 Comment sentiment

Classification of 100 comment threads (50 top-ranked, 50 newest) shows sentiment is strongly positive (~86% like-weighted) — engagement attaches to breakout contestant Juan rather than the stunt or prize.

Positive / admiration Frustration / negative emotion Skeptical / critical Neutral / other

Launch window · top-ranked

Now · newest · unfiltered

Requests & spam (newest stream only)

⚠ Samples differ by design: launch window = relevance-ranked (engagement-filtered, skews positive); newest = unfiltered stream (includes spam). Directional comparison only.

04 What viewers are saying

Verbatim receipts behind the classification — up to ten examples per category. Author links open each commenter's YouTube channel.

✨ Viewers say

Viewers overwhelmingly praise this video for contestant Juan, whom they describe as honest, selfless, and "the GOAT," with many campaigning to make him a recurring cast member. The Beast Multiverse crossover format also earns praise as fresh and inventive. The most common complaint is frustration with Alison's decision to eliminate Juan — though this reads as emotional investment rather than disapproval. A small minority suspects the outcome was scripted, and a few late viewers mention format fatigue. Sentiment is strongly positive overall.

Quotes verbatim from public YouTube comments (lightly truncated); author links open each commenter's channel. Full thread: video comment section ↗. Data: vidIQ (views, engagement, comments) · Social Index (EMV rates).